Fruit is delicious. We find the best fruit, and that's what makes our drinks delicious. It's simple. We've been making drinks from nature's finest stuff for 15 years now, and we're exceptionally proud of them.
We strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, aiming to move these impacts from negative to neutral or (better still) positive.
Ever since we began, we've always given some of our profits to charity. In 2004 we started the innocent foundation, which funds projects in the UK and all over the world to alleviate hunger.