Hats, hats, glorious hats are in Sainsbury’s from Wednesday November 5th. They’re small and woolly and hat shaped. And they’re on our little bottles. You can’t miss them. They’ll be everywhere.
Why buy one?
Owning one is the height of philanthropic fashion. So cool in fact, that the little blighters tend to get snapped up pretty quickly, so get out there and get yourself one quick smart to avoid disappointment. Remember, for every behatted bottle you buy, we – that’s Sainsbury’s and innocent – will donate 50p to Age Concern to help look after older people this winter. We raised £200,000 last year, and we’re hoping to make that £250,000 this year. With your help we’ll make it.
What’s it all for?
It’s a really sad and largely unknown fact that every winter, over 25,000 older people die from cold related illnesses. It’s tough for many to get enough food, warmth or activity to stay fit and healthy. The money raised from The Big Knit goes towards providing hot meals, blankets and advice to older people on how to keep their houses warm.
So just think, every time you buy a bottle with a hat on, there’ll be an older person out there who is looked after that bit better this winter. They look after us when we’re younger; we look after them when they’re older – seems only fair, so get on out there and do your bit. You’ll feel mighty fine afterwards, you have our word.
Thank you
And for all of you that sent in hats this year, we thank you. The road to 500,000 hats was a treacherous one, filled with numerous brews and hours of needle clacking but we got there in the end. Thank you is a funny old thing to say, people chuck it around willy nilly, but we just want you all to know how much we mean it. We really couldn’t have done it without your support. You all rock. Big time.
Find out what's the craic with The Big Knit in Ireland here.
