Inside the brand
What does ‘living the innocent values’ really mean?
We only hire people to come and work at innocent who display the five innocent values. And everyone who works here is assessed against the values twice yearly. This gives us the confidence that as we grow we will stay true to our sustainability commitments. In fact, one in 5 innocent employees now have sustainability on their personal objectives. You can read more (in case study 2 below) about some of the sustainability champions who are making a special effort to keep our ‘responsible’ value firmly embedded.