Only one planet
If everyone lived as we do in the UK, we'd need three planets to support us. Since we only have one available, the resources of which are either in a state of decline or simply running out, we can't really carry on as we are.
So the very simple question we ask at innocent is "How can we use less?"
It's a great question and one that makes us look at our whole business; from how we can reduce our environmental impact to how we can be that little bit more creative with saving stuff and ultimately how we can spend less money while we're at it.
We use the most of the Earth's resources in our supply chain, so it's essential that we work alongside our suppliers to reduce where possible. From water and energy efficiency to reduced waste production and recycling, all of which translate directly to our carbon footprint.