Daily Thoughts

Our Sowers and Growers

A few years ago we launched our sow and grow campaign across Ireland to help kids learn to love healthy food by growing their own in school. So far, along with our friends Grow It Yourself (GIY), we’ve managed to get a whopping 155,000 kids growing veg in their classrooms.

We’ve seen some brilliant photos of little ones in school growing vegetables and posting their results on our magic growing wall here - The winning school, Sunday’s Wells Boys School, took their creativity to another level by recording their progress through the medium of Lego. For example, they turned their Lego storm troopers into “Sow Troopers”. Bravo, guys. Bravo.

Sow Troopers

We transported the boys from Cork to Dublin on the biggest starship we have, to attend the Bloom festival in The Pheonix Park. There they were treated like celebrities (VIPeas, if you will), with even the President of Ireland stopped by to congratulate them on their fantastic growing. They finished whole the day off at Dublin Zoo. Got to be up there with one of the best schooldays ever.

President Of Ireland

If you want to find out more about Sow & Grow, or get growing your own fruit and veg, everything you need to know is here -

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99 problems but a smoothie ain’t one (phew)

Here at Fruit Towers, we like to focus our efforts on the important jobs at hand; making tasty smoothies and juices, giving 10% of our profits to charity, making a list of Jay-Z’s 99 problems…

Here’s what we came up with:

1. Getting soufflé to rise 
2. Finding a reliable plumber 
3. Getting the smell of oranges off his hands
4. Transitioning to internet banking
5. When to use 'affect' and 'effect'
6. Long division
7. Not understanding 3D printing
8. Global warming 
9. Gluten intolerance 
10. Parallel parking 
11. Poaching eggs 
12. Remembering that Sydney isn't the capital of Australia 
13. The plight of the red squirrel 
14. Not being able to go outside to play Pokemon Go without being mobbed by paparazzi 
15. The Apple tax debacle
16. Exma 
17. How to spell ‘Eczema’
18. The rising cost of stamps 
19. Seeded grapes 
20. Leaving his shopping bags at home 
21. Hiccups 
22. Trying not to snack between meals 
23. Not being able to find the end of the Sellotape 
24. Finding half sizes for shoes 
25. Understanding the economic and socio-political implications of Brexit 
26. Not having a euro for the shopping trolley
27. Cryptic crosswords
28. Whether to make the switch from DVD to Blu-ray 
29. Unexpected item in the bagging area 
30. The objectification of women in mainstream media 
31. Hayfever
32. Pins and needles 
33. Wanting to order a cocktail but being embarrassed by its gratuitously sexual name 
34. Underripe avocados 
35. Overripe avocados 
36. His obsession with perfectly ripe avocados 
37. Feeling sleepy after lunch 
38. When to use the semi colon 
39. Daddy longlegs 
40. Really wanting a dog but knowing that his current lifestyle isn’t compatible with dog ownership 
41. Shin splints 
42. Rail replacement bus services 
43. The meaning of life 
44. Not enjoying eating yoghurt as much as the women in the adverts 
45. The hole in the ozone layer 
46. Not being able to trust contactless card payments 
47. Fixed versus variable rate mortgages 
48. Is H ‘ayche’ or ‘hayche’? 
49. The Dublin bus system 
50. Recurring nightmare where he is late for an exam he hasn’t revised for
51. Wasps
52. The western world’s over-reliance on fossil fuels 
53. Crumbs in the bed 
54. Always forgetting Longford in the Irish map quiz 
55. Forgetting to put the bins out 
56. Ladle - bowl on a stick, or just a big spoon?
57. Needing the loo in the middle of the night 
58. The declining bee population 
59. Two day hangovers 
60. Wondering whether Tom Hiddleston and Taylor Swift’s relationship is real or not. 
61. Solange
62. Stress-induced twitchy eye 
63. Not enjoying 'Breaking Bad' as much as everyone else 
64. Calls from unknown numbers 
65. Burnt toast 
66. Being endorsed for skills he doesn't really have by people he doesn't really know on LinkedIn 
67. Still wanting to call Emojis emoticons 
68. Foot cramp 
69. People making immature jokes about the number 69
70. Accidentally ‘replying all’
71. How much water to cook rice with 
72. Mosquitoes at dusk 
73. Kanye
74. Finding an AIB card reader 
75. People who respond ‘maybe’ to Facebook event invites 
76. The middle three Star Wars films 
77. Tickly cough 
78. The increasing gap between rich and poor 
79. Clammy hands 
80. People putting milk back in the fridge when there's only a tiny bit left 
81. Not knowing what his local council does and doesn’t recycle 
82. Whether it makes fiscal sense to buy an annual LEAP card 
83. Opening the dishwasher before it's done 
84. Insufficient legroom at the theatre 
85. Sunday traffic 
86. Feeling quite indifferent to Marmite 
87. Having to split the bill evenly after a group meal despite only drinking water and Brenda having four Daiquiris 
88. How to pronounce ‘scone’ 
89. Worrying that he doesn’t suit hats 
90. How to say ‘no’ to yet another cousin’s wedding invite 
91. Having the door held open for him from far away, so he’s forced into an awkward sort of jog walk 
92. Ambiguous toilet door signs in restaurants 
93. Understanding the politics of the Middle East 
94. Sinusitis 
95. At the end of Lady and The Tramp, 3 of their puppies look like Lady, and 1 looks like Tramp. But in real life, they’d be cross-breeds 
96. Washing his trousers with a tissue in the pocket 
97. Meaning to buy tuna in spring water but accidentally buying it in brine 
98. Lemonade
99. Realising, once he started writing them all down in list form, just how many problems he has.


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Q: What’s grassier than a grassy van? A: Nothing. (except maybe grass)

Fancy winning some tasty smoothies? A month’s supply of tasty smoothies, to be exact. We have just the competition for you.

We’ve noticed that our grassy vans get quite a lot of attention, we’ve also noticed that quite a few of you like to share pictures of our grassy vans across your Facebook, Twitter & Instagram channels (thanks a lot). So because we like nice photos of our grassy vans and because you lot like free stuff, we want to reward the best photo with lots of tasty smoothies.


All you have to do is spot one of our grassy vans around the country, take a picture of it (a nice one), share it on your Facebook, Twitter or Instagram page using the hashtag #GrassyVantastic and tag us (@innocentireland) in the picture too. The best picture will be chosen by us and we’ll send you some free smoothies to say thanks. Simple.


Winners will be announced each week from now until Aug 31st so get snapping. GO. 

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Give it a goconut

We’re not sure if you’ve had the chance to taste our coconut water yet, but we reckon we’ve cracked it.

To be fair, you’re probably wondering, “what’s the big deal about coconut water, then?” We did too. Until we came up with this unique blend, made from specially selected coconuts and nothing else. No concentrates, no sweeteners, no monkey business. Just a naturally fresh-tasting coconut water that gives you that straight out of the coconut taste.

Turns out stuff this good really does grow on trees. And it’s available in lots of shops at the minute, so go on, give it a goconut. 

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Sow & Grow winners 2016

It’s that time of year again...

The smell of freshly cut grass is in the air, birds are singing (not nearly as loudly as Irish football fans), people are slowly starting to walk around with bare legs on show - we’ve reached our (sort of) summer, friends. As well as all of this, it’s the time of year when we visit Bloom In The Park with our friends in GIY to announce the winner of our Sow & Grow project.

The standard of growing diaries this year was so high, we needed a lot of help and lots of sitting down, to finally pick our growing champs. From stop motion films, to songs about seeds, we were so(w) impressed.

2016 champs:

After a lot of deliberation (and lots more sitting down), we finally chose our winners of Sow & Grow 2016: 1st Class, St John The Baptist N.S., Midleton in Cork.

The boys & girls of St John the Baptist N.S. joined us to bask in the glory (and lots of sunshine) at the Sow & Grow area in Phoenix Park on Thursday, where they accepted their trophy and lots of smoothies, and even got to meet the president (fancy).


We had over 1000 schools around the country involved in Sow & Grow this year – getting almost 30,000 boys and girls growing their own fruit & veg and more importantly, learning about where their food comes from (very important).

Well done to everyone involved in the project this year, you’re all winners to us (but 1st Class St John the Baptist are the actual winners, just to be clear.).  See you all next spring, we can’t wait.  


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