Thoughts from June 2011

Big (and slightly smaller) change is afoot

Sound the trumpets, hoist the flags, this is a momentous, err, moment. We're welcoming two new carton sizes to the family. We've been making our drinks in 1 litre cartons for more than 6 years now, and they have served us well. However, the time has come for our 1 litre cartons to enter retirement.

Whilst we’ll miss them, coming soon to a store near you* are our new 750ml and value 1.25L cartons.

We’re always trying to work out the best carton size for our drinkers, and over the years we’ve had quite a few requests to make smaller or larger cartons. 750ml is a good size for those who've always struggled to finish our 1L cartons. 1.25L is a good size for those with many mouths to feed (or one very hungry mouth).

To our 1L cartons, we say thank you for the smoothie storing work you've done. To our 750ml & 1.25L cartons, we say a warm welcome to the family. We know you'll do us proud.


In terms of pricing for our new cartons, we want to be absolutely transparent. Ultimately, it’s up to individual stores what they choose to charge for our drinks, but the RRP** for our new 750ml carton is €3.69, and for our 1.25L carton it is €4.99. This means our 750ml cartons are cheaper per pack, but cost more per ml than our old 1L cartons. Our 1.25L cartons are a higher price per pack, but are the same price per ml as our 1L cartons. We do understand that times are tight so our new cartons will be on promotion in stores across Ireland as much as possible.

Since we launched our 1L carton in Ireland in 2004 we haven't increased our prices, in fact in 2009 we reduced our prices considerably. Since then lots of things have happened which means it now costs more to make our drinks than it used to (namely, fruit prices have gone up, and we use quite a bit of fruit).

We know that some people will be disappointed by this change, but we hope you can understand that we want to continue to make smoothies from the best quality fruit at affordable prices.

* Different stores will launch on different dates from June – September, beginning this week with Tesco and Superquinn.

** Recommended retail price.

A frozen summer treat for kids.

The weather can't really decide whether it's summer or not. But it's definitely summer...according to the calendar anyway. Summer time needs real fruit summer treats. After conducting some serious research using innocent fruit tubes for kids and a freezer, we had a break through. Frozen fruit tubes make awesome little refreshing snacks for kids (and for adults too).

Here's how it's done.

Step 1 - Put some innocent kids fruits tubes into a freezer

Step 2 - Wait for about 2 hours

Step 3 - Magic

Step 4 - Enjoy frozen fruit tubes.

Fruit Tubes are on special offer at the moment in these supermarkets:

  • Superquinn - €2
  • Dunnes - €2
  • Tesco - 2 for €4

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snacking made tasty (and healthy)

Even though it doesn't quite feel like summer, we do get the odd sunny spell here and there. So we thought we'd make your brief moments of summer a little tastier with a recipe for our brand new family recipe book.

These homemade tortilla chips and salsa dip take minutes to make and seconds to devour.


Think of them as the perfect appetiser. Or as mini crispy boats, ready to transport a cargo of rich tomato salsa to hungry mouths everywhere.

All aboard the good ship, er, Chip.

Homemade tortilla chips and salsa

What you need

For the chips

8 flour tortillas, wraps or pitta breads

Olive oil

1 teaspoon smoked paprika

For the salsa dip

4 ripe tomatoes

2 spring onions

A small bunch of coriander

1/2 a red chilli, deseeded

The juice of 1/2 a lime

Extra virgin olive oil

How to make it

1. Preheat your oven to 180C/350F/GM4.

2. Cut each tortilla into 8 triangles and place them on a couple of baking trays.

3. Drizzle with olive oil, sprinkle with smoked paprika and toss the chips to make sure they're all coated. Add a pinch of salt if you like.

4. Bake for 10 minutes, until crispy and remove from the oven.

5. Next, make your salsa. Roughly chop the tomatoes, spring onions, coriander and chilli on a big board. Then, using a large knife, sweep and chop them all together until well diced. Then place in a bowl.

6. Squeeze over the lime juice, drizzle with olive oil, season and mix together. Taste to see if the flavours are balanced, and add a bit more lime, oil or salt if you think it's needed. Or if you're really short on time, bung the whole lot into a food processor and pulse till chunky.

7. Check the seasoning, serve with the tortilla chips and be the toast of your garden/canape party*.

*remembering to tell all your friends that it was a Hungry recipe and that they can buy the book here.

New book competition winner

To celebrate the launch of our new book called "Hungry? The innocent recipe book for filling your family with good stuff",we announced a competition on Monday to give away 5 copies. Thanks to everybody who entered and answered the question - "What's your best parent trick to get kids eating fruit and veg?"

We could only pick 5 winners though. They are (drum please)....

Monica Duffy - "Get the kids to help you prepare the fruit/veg, just careful with the knives"

Sorcha King - "I think encouraging the children to grow the fruit and vegetables themselves, pick out the seed, sow them, take care if them and then et the fruit or vegetables when they are ready. Works great for getting adults to try new things too"

Roisin Stapleton - "Chop the vegetables they dont like up really small and then cover it in something they do like, I cover whatever they don't like in cheese and bake the cheese in the oven until golden brown, works every time"

Jaki - "Decorating pizzas with veg to make funny faces and pictures!"

Beatrise T - "Presentation is the key! Kids are more likely to eat their veggies if they are presented in fun shapes. Another thing that works is re-naming (for example broccoli could be re-named as 'giant's trees') or even implying superhero powers :) I don't have kids myself yet but this really worked for me. My mum told me that I will grow taller if I'll eat a lot of 'giant's trees'.. and I didn't want to be short :)"

We'll be in touch shortly.

Thanks again to everyone who entered. You can see previews of the book here if you're interested in picking up a copy yourself.