Thoughts from March 2012

Lights out for Earth Hour

WWF's earth hour is this saturday 31st march at 8.30pm

This Saturday is WWF's Earth Hour, when hundreds of millions of people, businesses and retired wrestlers around the world will be turning off their lights at 8.30pm to show their support for the planet. So whether you fancy a nice moonlit walk, a bit of dancing in the dark or a candlelit meal with friends, just make sure you switch off the lights and any other electrical items you can do without (perhaps not the freezer) at 8.30pm sharp. And hopefully while the lights are off, it will get us all thinking about what we can do beyond the hour to help protect this brilliant world we live in.

Watch the video and find out more.

Sow & Grow schools pledge packs on the move

A big thanks to all the schools who have signed up to take the innocent and GIY Sow & Grow schools pledge. All 500 pledge packs were snapped up and we're delighted to say that they have all been sent out to schools around the country.

Sow & Grow packs

With the sun shining outside, we are calling all schools to get growing in the classroom by taking the innocent and GIYSow & Grow schools pledge. Every class who takes the pledge could be in with a chance to win a day trip to Bloom where they will be presented their award by home cook & food writer Donal Skehan. The winning school will also receive €500 worth of growing equipment and one year’s mentorship from a GIY specialist in their local area.

If your school want to take part but didn't manage to get a pack, you can still get involved in the pledge by uploading photographs of your class planting in your school garden or classroom here.

Don't forget you can still get seed packs by purchasing special packs of innocent smoothies for kids or fruit tubes. Check out the gallery to see how schools across the country are getting along. We will be announcing the winners of our innocent and GIY Sow & Grow schools pledge at the end of May. Good luck.

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Super slimmer

Back in 2009, changes at our factory meant that our little smoothie bottle had to go from 17g to 23g. Our packaging team worked hard to get the weight down to 20g in 2010, but getting back to 17g proved really difficult (it’s always the last few grams that are the hardest to shift).


So now, we're happy to announce that we’ve finally cracked it, and after a strict January detox and countless lunges and squats, our little bottle is back down to 17g and looking great. We're always looking for way to reduce the environmental impact of our packaging, and lightweighting is one of the best ways we can do this. By stripping 15% off the weight of this bottle, we’ll save around 300 tonnes of carbon in 2012. Nice work Team Packaging.

Flies beware

Animals don't eat it; it eats animals. And the odd human if the films are to be believed.

But whatever the truth, there's no doubt that the venus fly trap is a plant to be feared. Especially if you're a fly or a spider.

The trap is triggered by tiny little hairs on the inner surface of the plant. If a prospective meal wanders in and stumbles over a couple of these hairs, it snaps shut, trapping its prey inside. The plant then begins to produce special acids which kill and digest its lunch. And if the little fellow tries to escape, the trap just closes tighter and digests it even faster. There really is no escape.

Once it's finished eating, the trap reopens ready for the next unsuspecting victim. Each individual trap on the plant can only operate 3 or 4 times, after which it photosynthesises like a normal leaf or withers and dies.

But that's enough from us. Here's David Attenborough wearing a nice shirt to show us exactly how it works:

And what's more, for the next month or so you could win one of these wonders of nature with our kids juicy drink. All you have to do to be in with a chance is to enter the special code from promotional packs in the gang's garden. Just make sure you take your umbrella.

KJD venus fly trap pack

Win some green smoothies

Ah sure be-gorrah, tis the time of the year again when all turns green. To celebrate, we're giving away a hamper of our very own Paddy's Day smoothie - kiwis, apples & limes.

Patron Saint of March 18th

To enter, all you have to do is tell us, in the comments below, how many different types of fruit go into our kiwis, apples & limes smoothie? Click here for a hint.

This competition is now closed.

Winner: Congratulations to Belinda who correctly answered 5. Some green smoothies are on the way to you Belinda.