Thoughts from February 2016

Let’s Grow.

The innocent & GIY Sow & Grow campaign is just around the corner so get ready to grab a growing pack for you and your class or your little one's class. From March 1st, teachers will be able to go to and book a growing pack that helps to get a class of little ones growing their own fruit & veg.

We want to encourage kids to grow their own veg to help them better understand where their food comes from. We believe that by growing it themselves, kids are much more likely to eat (and enjoy eating) fruit & veg and continue with healthy eating habits for the rest of their lives.

This year, for the first time since the Sow & Grow project began, we’ll have a total of 1,000 packs to give away to schools around the country, which will enable us to get 30,000 kids in Ireland sowing & growing. Winning.


Hats all over the shop

You've run out of milk. Your partner bought Flora instead of Kerrygold. You never did get around to picking up that replacement space hopper. There are loads of great reasons to pop down the shops this week, but the most important one is that our smoothies are now donning tiny knitted hats.

Yep that's right, the hats you lovely lot have been busy knitting (and crocheting) for the past year have finally hit the shelves and they need new homes. Pick one up now and 30c from each behatted smoothie sold goes straight to Age Action to help keep older people warm in winter. Not only that, they look great atop any animal. Trust us.

(Thanks to Lucy for sending us this picture and for bringing Daphne the guinea pig into our lives.)