Thoughts from author: Blathnaid McKenna

some exciting news


Today is a very proud day at innocent, as we announce that we have become a B Corp, joining a rapidly growing number of companies around the world that are committed to being a force for good.

One of our smoothies standing tall and proud next to the B Corp logo.

But what is a B Corp?

Well, to become a B Corp, companies are assessed and audited, and have to meet rigorous standards of social and environmental performance, accountability, and transparency.

At innocent, we’ve always tried to do business the right way, behaving sustainably, making it a great place to work, giving 10% of our profits to charity and sticking to a strong code of ethics. But having an independent body scrutinise whether we’re actually doing it well means that we can be reassured that all of our efforts since 1999 have been worth it.

But it’s more than just getting a certificate. We are joining and adding momentum to an important movement of companies and their employees – one that wants to shift the image of business from greed to good.. And it’s an apt time to be doing this. Our business has a duty to step forward and prove that it can act truly responsibly, not just with the narrow mindset of profit above all else, but with a genuine commitment to all of the people we set out to serve – the people who work here, the people who drink our drinks, and the planet upon which we live and do business.

We are very proud to stand shoulder to shoulder with 2,500 fellow B Corp certified companies from all over the world. Some of these are our competitors, to whom we will happily open the doors of our business to, to share best practice, and from whom we hope to learn how to make innocent a better company to work for and work with.

And we encourage anyone to have a proper think the next time they’re making a purchase: are you buying from a company that is a certified as a B Corp? Are you spending your money on a product or service from a business that stands for something truly good? And could you even encourage the place where you work to think about becoming a B Corp?

We hope you can.  Join us and become part of the movement to B the change.

less waste in the world

Like most people, we don’t like to waste stuff. Whether we’re whipping up something fancy out of our Sunday roast leftovers or folding our wrapping paper instead of scrunching it, we’re big fans of never chucking things away without making the most of them.

When it comes to our drinks, we’re just as keen to make sure that any excess doesn’t go to waste. To help deliver any leftover juice and smoothies to people who really need them, we started working with a charity called FareShare when we started the business back in 1999. FareShare save good food and drink destined for waste and send it to charities and community groups who transform it into nutritious meals for vulnerable people across the UK.

We deliver our drinks to sixteen of FareShare’s Regional Centres located across the UK so that they can be distributed to vulnerable people from Bristol all the way up to Edinburgh. The extra drinks directly benefit 2,233 charities and community groups, 24% of which are serving children, 18% serving people experiencing homelessness and 7% serving older people at centres such as lunch clubs.

We’re chuffed to say that we’ve just a hit a milestone with FareShare and have now provided over a million portions of fruit to people who need it.

We’re really proud of everything we’ve achieved with FareShare, and are excited to see how many more drinks we can send their way next year. Now, excuse us while we rip the sellotape off this wrapping paper really carefully. 

99 problems but a smoothie ain’t one (phew)

Here at Fruit Towers, we like to focus our efforts on the important jobs at hand; making tasty smoothies and juices, giving 10% of our profits to charity, making a list of Jay-Z’s 99 problems…

Here’s what we came up with:

1. Getting soufflé to rise 
2. Finding a reliable plumber 
3. Getting the smell of oranges off his hands
4. Transitioning to internet banking
5. When to use 'affect' and 'effect'
6. Long division
7. Not understanding 3D printing
8. Global warming 
9. Gluten intolerance 
10. Parallel parking 
11. Poaching eggs 
12. Remembering that Sydney isn't the capital of Australia 
13. The plight of the red squirrel 
14. Not being able to go outside to play Pokemon Go without being mobbed by paparazzi 
15. The Apple tax debacle
16. Exma 
17. How to spell ‘Eczema’
18. The rising cost of stamps 
19. Seeded grapes 
20. Leaving his shopping bags at home 
21. Hiccups 
22. Trying not to snack between meals 
23. Not being able to find the end of the Sellotape 
24. Finding half sizes for shoes 
25. Understanding the economic and socio-political implications of Brexit 
26. Not having a euro for the shopping trolley
27. Cryptic crosswords
28. Whether to make the switch from DVD to Blu-ray 
29. Unexpected item in the bagging area 
30. The objectification of women in mainstream media 
31. Hayfever
32. Pins and needles 
33. Wanting to order a cocktail but being embarrassed by its gratuitously sexual name 
34. Underripe avocados 
35. Overripe avocados 
36. His obsession with perfectly ripe avocados 
37. Feeling sleepy after lunch 
38. When to use the semi colon 
39. Daddy longlegs 
40. Really wanting a dog but knowing that his current lifestyle isn’t compatible with dog ownership 
41. Shin splints 
42. Rail replacement bus services 
43. The meaning of life 
44. Not enjoying eating yoghurt as much as the women in the adverts 
45. The hole in the ozone layer 
46. Not being able to trust contactless card payments 
47. Fixed versus variable rate mortgages 
48. Is H ‘ayche’ or ‘hayche’? 
49. The Dublin bus system 
50. Recurring nightmare where he is late for an exam he hasn’t revised for
51. Wasps
52. The western world’s over-reliance on fossil fuels 
53. Crumbs in the bed 
54. Always forgetting Longford in the Irish map quiz 
55. Forgetting to put the bins out 
56. Ladle - bowl on a stick, or just a big spoon?
57. Needing the loo in the middle of the night 
58. The declining bee population 
59. Two day hangovers 
60. Wondering whether Tom Hiddleston and Taylor Swift’s relationship is real or not. 
61. Solange
62. Stress-induced twitchy eye 
63. Not enjoying 'Breaking Bad' as much as everyone else 
64. Calls from unknown numbers 
65. Burnt toast 
66. Being endorsed for skills he doesn't really have by people he doesn't really know on LinkedIn 
67. Still wanting to call Emojis emoticons 
68. Foot cramp 
69. People making immature jokes about the number 69
70. Accidentally ‘replying all’
71. How much water to cook rice with 
72. Mosquitoes at dusk 
73. Kanye
74. Finding an AIB card reader 
75. People who respond ‘maybe’ to Facebook event invites 
76. The middle three Star Wars films 
77. Tickly cough 
78. The increasing gap between rich and poor 
79. Clammy hands 
80. People putting milk back in the fridge when there's only a tiny bit left 
81. Not knowing what his local council does and doesn’t recycle 
82. Whether it makes fiscal sense to buy an annual LEAP card 
83. Opening the dishwasher before it's done 
84. Insufficient legroom at the theatre 
85. Sunday traffic 
86. Feeling quite indifferent to Marmite 
87. Having to split the bill evenly after a group meal despite only drinking water and Brenda having four Daiquiris 
88. How to pronounce ‘scone’ 
89. Worrying that he doesn’t suit hats 
90. How to say ‘no’ to yet another cousin’s wedding invite 
91. Having the door held open for him from far away, so he’s forced into an awkward sort of jog walk 
92. Ambiguous toilet door signs in restaurants 
93. Understanding the politics of the Middle East 
94. Sinusitis 
95. At the end of Lady and The Tramp, 3 of their puppies look like Lady, and 1 looks like Tramp. But in real life, they’d be cross-breeds 
96. Washing his trousers with a tissue in the pocket 
97. Meaning to buy tuna in spring water but accidentally buying it in brine 
98. Lemonade
99. Realising, once he started writing them all down in list form, just how many problems he has.


Q: What’s grassier than a grassy van? A: Nothing. (except maybe grass)

Fancy winning some tasty smoothies? A month’s supply of tasty smoothies, to be exact. We have just the competition for you.

We’ve noticed that our grassy vans get quite a lot of attention, we’ve also noticed that quite a few of you like to share pictures of our grassy vans across your Facebook, Twitter & Instagram channels (thanks a lot). So because we like nice photos of our grassy vans and because you lot like free stuff, we want to reward the best photo with lots of tasty smoothies.


All you have to do is spot one of our grassy vans around the country, take a picture of it (a nice one), share it on your Facebook, Twitter or Instagram page using the hashtag #GrassyVantastic and tag us (@innocentireland) in the picture too. The best picture will be chosen by us and we’ll send you some free smoothies to say thanks. Simple.


Winners will be announced each week from now until Aug 31st so get snapping. GO. 

Give it a goconut

We’re not sure if you’ve had the chance to taste our coconut water yet, but we reckon we’ve cracked it.

To be fair, you’re probably wondering, “what’s the big deal about coconut water, then?” We did too. Until we came up with this unique blend, made from specially selected coconuts and nothing else. No concentrates, no sweeteners, no monkey business. Just a naturally fresh-tasting coconut water that gives you that straight out of the coconut taste.

Turns out stuff this good really does grow on trees. And it’s available in lots of shops at the minute, so go on, give it a goconut.