Daily Thoughts

Give it a goconut

We’re not sure if you’ve had the chance to taste our coconut water yet, but we reckon we’ve cracked it.

To be fair, you’re probably wondering, “what’s the big deal about coconut water, then?” We did too. Until we came up with this unique blend, made from specially selected coconuts and nothing else. No concentrates, no sweeteners, no monkey business. Just a naturally fresh-tasting coconut water that gives you that straight out of the coconut taste.

Turns out stuff this good really does grow on trees. And it’s available in lots of shops at the minute, so go on, give it a goconut. 

Sow & Grow winners 2016

It’s that time of year again...

The smell of freshly cut grass is in the air, birds are singing (not nearly as loudly as Irish football fans), people are slowly starting to walk around with bare legs on show - we’ve reached our (sort of) summer, friends. As well as all of this, it’s the time of year when we visit Bloom In The Park with our friends in GIY to announce the winner of our Sow & Grow project.

The standard of growing diaries this year was so high, we needed a lot of help and lots of sitting down, to finally pick our growing champs. From stop motion films, to songs about seeds, we were so(w) impressed.

2016 champs:

After a lot of deliberation (and lots more sitting down), we finally chose our winners of Sow & Grow 2016: 1st Class, St John The Baptist N.S., Midleton in Cork.

The boys & girls of St John the Baptist N.S. joined us to bask in the glory (and lots of sunshine) at the Sow & Grow area in Phoenix Park on Thursday, where they accepted their trophy and lots of smoothies, and even got to meet the president (fancy).


We had over 1000 schools around the country involved in Sow & Grow this year – getting almost 30,000 boys and girls growing their own fruit & veg and more importantly, learning about where their food comes from (very important).

Well done to everyone involved in the project this year, you’re all winners to us (but 1st Class St John the Baptist are the actual winners, just to be clear.).  See you all next spring, we can’t wait.  


we'd like to thank the academy

We had our gracious loser face down to a fine art by the time we made our way to the ceremony, but, to our complete shock, we actually went and won the thing. No award is complete without an acceptance speech, so we’ve asked Jess, who leads our sustainability team, to say a few words:

“We are beyond thrilled to have won this award. We have been working with our Spanish farmers and the University of Cordoba for six and a half years to reduce the amount of water used in strawberry growing and, in doing so, protect the wetlands of the Doñana National Park. Our little project has grown from working with just four farmers, to now influencing the water management of 87% of all the strawberry farms (even though we only buy 1% of the strawberries grown on them.)  It proves that even if your idea starts small, if you find the right solution, and get everyone involved, you can make a big difference.  We are now sharing what we’ve learned with our berry farmers in Poland, and will see if we can use it with other fruits in the future too.”

The award itself is pretty special, and has taken pride of place on our Reception desk here in Fruit Towers:

As a business we’ve always wanted to leave things a bit better than we found them, so we’re really proud to be recognised for making a difference. We know there’s loads more we could do though, and we still have a long way to go before everything we do is award-worthy. We’ve got lots of exciting plans to get even greener in the next few years, so watch this space.

Now if you’ll excuse us, we’re off to the after party.

Getting things growing in Fruit Towers

With Sow & Grow well and truly underway (packs are all gone now, sorry), we decided we’d join in on the fun this time round in Fruit Towers and showcase our planting prowess – or lack thereof in some cases…

Using our Sow & Grow packs (thank you very much GIY International), we got growing cress, peas and spinach. We sang some sweet melodies to our seeds (apparently this helps?) and put them into a bed of soil and water. Lovely.

And now we wait…8-10 days apparently. We are equally excited and scared. We feel very responsible for the life of these seeds. Far too responsible.

Don’t forget to share your growing experiences on the Sow & Grow website once you receive your packs. By uploading a Growing Diary, you will automatically qualify for Sow & Grow 2016 certificate. By uploading lots of Growing Diaries on the website, you will be in with a chance of winning the overall prize at the end – a trip to Bloom for you and your class as well as a visit to the Dublin Zoo.

Visit for more details or to register your school and upload a growing diary.


Let’s Grow.

The innocent & GIY Sow & Grow campaign is just around the corner so get ready to grab a growing pack for you and your class or your little one's class. From March 1st, teachers will be able to go to and book a growing pack that helps to get a class of little ones growing their own fruit & veg.

We want to encourage kids to grow their own veg to help them better understand where their food comes from. We believe that by growing it themselves, kids are much more likely to eat (and enjoy eating) fruit & veg and continue with healthy eating habits for the rest of their lives.

This year, for the first time since the Sow & Grow project began, we’ll have a total of 1,000 packs to give away to schools around the country, which will enable us to get 30,000 kids in Ireland sowing & growing. Winning.