Daily Thoughts

Ready, steady, Sow & Grow.

It’s that time of year again, brush off those gardening tools, pop on those wellies and prepare to get your hands dirty. (Just a little.) The innocent and GIY Sow and Grow project is  back for its 4th year and is set to get over 20,000 school children growing their own fruit and veg this spring. Charlie Dimmock, eat your heart out.

Growing their own vegetables is not only fun, but more importantly, it teaches kids where their food comes from and helps them to eat healthier. Lots of studies show that food growing children are more likely to eat fruits and vegetables, show higher levels of knowledge about nutrition and are more likely to continue healthy eating habits throughout their lives.

We make it really easy for schools to get involved by sending out simple to use growing packs with seeds, growing cups, soils and guides for 30 kids.

Every class that gets involved are in with a chance to win some great prizes including; a day trip to Bloom where they will be presented with their prize and a class trip to Dublin Zoo. The winning school will also receive €500 worth of growing equipment and one year’s mentorship from GIY.

We launched Sow and Grow last week with the help of Lilly Higgins and camera loving Logan (6), Madison (6), (a distracted) Fyodor (7) and Lauren (11) at St Agnes’ Primary School, Crumlin.

Lilly was also on hand to show the boys and girls of St Agnes’ National School just how tasty courgette can be when you eat it as ‘courgetti’ (strips of courgettes so that it looks like spaghetti, for those who don’t know what courgetti is.).

Here’s the tasty recipe:

Courgetti Spaghetti

Serves 4

3 large courgettes

1 small bunch of parlsey

Zest of 1/4 lemon

6 tbsp olive oil

1/2 small clove garlic

Salt & black pepper

Finely grated parmesan, to serve

Roughly grate the courgette or julienne it by cutting it into fine strips or matchsticks. If you have a julienne peeler or spiraliser you can use that instead. Place in a large bowl.

Blitz olive oil, parsley, lemon zest and garlic. Season with salt and pepper.

Pour over the courgette, stir to combine and top with lots of finely grated parmesan. 

To get your school involved in the innocent and GIY Sow & Grow, you can register here. All our growing packs were snapped up but schools can still take part by uploading their growing diaries.

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Big Knit My Hat

During this year’s Big Knit, hat lovers have the chance to win a full size version of a little Big Knit hat.

How? Easy. All you have to do is take a photo of you with your behatted smoothie bottle, post it on either Twitter, Facebook or Instagram with the hashtag #IrishBigKnit and you could win a big version of your little hat.

Make sure to send your picture by March 6th and we'll pick a winner out of a hat (a big one, not a little one).  Go on, get snapping.

And remember, for every hatted smoothie sold, 30c goes to Age Action. So as well as getting a delicious fruit smoothie with a very lovely hat, you’ll also be helping to keep older people in Ireland warm this winter. Winning.


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Join us at the Big Knit-A-Long

The Big Knit is back and we're celebrating the art of knitting. 


On Thursday 13th November (12pm-4pm) we are hosting our first Big Knit-A-Long. From knitting classes with our star knitters to setting the first ever Big Knit World Record, the Big Knit-A-Long is a true celebration of our special little woolly hats.


Fancy joining us? We have 5 pairs of tickets to give away for you and your knitting pal. To enter, simply email with your name, age and address and we'll pick the winners from a hat. A woolly hat, of course.




  Big Knit-A-Long

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a word about our fruit

There is a lot of talk on the news at the moment about imported frozen berries being linked with Hepatitis A. We want to reassure our drinkers that we have really strict measures in place to ensure that the fruit used in our drinks has no threat of contamination.

The reason why frozen berries are in the limelight is because they have some manual handling when picked. They are then frozen with no treatment, so if there has been any poor handling of the berries, there is no protection.

Since viruses like Hepatitis are spread via infected food handlers primarily, here at innocent, we focus our risk management strongly on standards in the supply chain and understanding practices on the farms in the countries we source from and in the processing areas. The key areas we focus on are; good personal hygiene (awareness of need for hand washing and provision of suitable facilities), exclusion from work policies if people are ill, management of water quality and water sources, control around the use of manures as fertilisers, and awareness and flagging of any disease hot spot or outbreak areas. The key for us is having visibility of and confidence in the standards in the supply chain from which we are sourcing. We also have a gentle heat treatment of all our drinks to kill any nasty bugs.


Find out more about the risk of imported frozen berries here

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