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Thoughts from category: sustainability

some exciting news

Hello.

Today is a very proud day at innocent, as we announce that we have become a B Corp, joining a rapidly growing number of companies around the world that are committed to being a force for good.

One of our smoothies standing tall and proud next to the B Corp logo.

But what is a B Corp?

Well, to become a B Corp, companies are assessed and audited, and have to meet rigorous standards of social and environmental performance, accountability, and transparency.

At innocent, we’ve always tried to do business the right way, behaving sustainably, making it a great place to work, giving 10% of our profits to charity and sticking to a strong code of ethics. But having an independent body scrutinise whether we’re actually doing it well means that we can be reassured that all of our efforts since 1999 have been worth it.

But it’s more than just getting a certificate. We are joining and adding momentum to an important movement of companies and their employees – one that wants to shift the image of business from greed to good.. And it’s an apt time to be doing this. Our business has a duty to step forward and prove that it can act truly responsibly, not just with the narrow mindset of profit above all else, but with a genuine commitment to all of the people we set out to serve – the people who work here, the people who drink our drinks, and the planet upon which we live and do business.

We are very proud to stand shoulder to shoulder with 2,500 fellow B Corp certified companies from all over the world. Some of these are our competitors, to whom we will happily open the doors of our business to, to share best practice, and from whom we hope to learn how to make innocent a better company to work for and work with.

And we encourage anyone to have a proper think the next time they’re making a purchase: are you buying from a company that is a certified as a B Corp? Are you spending your money on a product or service from a business that stands for something truly good? And could you even encourage the place where you work to think about becoming a B Corp?

We hope you can.  Join us and become part of the movement to B the change.

less waste in the world

Like most people, we don’t like to waste stuff. Whether we’re whipping up something fancy out of our Sunday roast leftovers or folding our wrapping paper instead of scrunching it, we’re big fans of never chucking things away without making the most of them.

When it comes to our drinks, we’re just as keen to make sure that any excess doesn’t go to waste. To help deliver any leftover juice and smoothies to people who really need them, we started working with a charity called FareShare when we started the business back in 1999. FareShare save good food and drink destined for waste and send it to charities and community groups who transform it into nutritious meals for vulnerable people across the UK.

We deliver our drinks to sixteen of FareShare’s Regional Centres located across the UK so that they can be distributed to vulnerable people from Bristol all the way up to Edinburgh. The extra drinks directly benefit 2,233 charities and community groups, 24% of which are serving children, 18% serving people experiencing homelessness and 7% serving older people at centres such as lunch clubs.

We’re chuffed to say that we’ve just a hit a milestone with FareShare and have now provided over a million portions of fruit to people who need it.

We’re really proud of everything we’ve achieved with FareShare, and are excited to see how many more drinks we can send their way next year. Now, excuse us while we rip the sellotape off this wrapping paper really carefully. 

we'd like to thank the academy

We had our gracious loser face down to a fine art by the time we made our way to the ceremony, but, to our complete shock, we actually went and won the thing. No award is complete without an acceptance speech, so we’ve asked Jess, who leads our sustainability team, to say a few words:

“We are beyond thrilled to have won this award. We have been working with our Spanish farmers and the University of Cordoba for six and a half years to reduce the amount of water used in strawberry growing and, in doing so, protect the wetlands of the Doñana National Park. Our little project has grown from working with just four farmers, to now influencing the water management of 87% of all the strawberry farms (even though we only buy 1% of the strawberries grown on them.)  It proves that even if your idea starts small, if you find the right solution, and get everyone involved, you can make a big difference.  We are now sharing what we’ve learned with our berry farmers in Poland, and will see if we can use it with other fruits in the future too.”

The award itself is pretty special, and has taken pride of place on our Reception desk here in Fruit Towers:

As a business we’ve always wanted to leave things a bit better than we found them, so we’re really proud to be recognised for making a difference. We know there’s loads more we could do though, and we still have a long way to go before everything we do is award-worthy. We’ve got lots of exciting plans to get even greener in the next few years, so watch this space.

Now if you’ll excuse us, we’re off to the after party.

Good things happening in the world

Hole in one for Japan. 

It seems there are plans to turn an unfinished golf course into a solar energy farm in Kyoto. 

The abandoned golf course, with its wide open spaces and lack of shade, is the perfect place for solar panels to soak up the sun’s energy. 

It’s estimated enough energy will be generated to power a whopping 8100 homes.

You can read more about it here: http://www.independent.co.uk/environment/japan-is-turning-abandoned-golf-courses-into-solar-farms-to-solve-its-energy-problems-10379109.html