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don't stop
b-lieving

Since innocent was founded in 1999, we’ve pushed ourselves to do business in the right way. Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are where we are today: prouder than we’ve ever been of what we stand for.

We're proud to be a B Corp.

Last year, we officially put our ways-of-doing-things where our mouth was and started the rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. We've always been kind to people and the planet, but now we're a B Corp it means we're part of something bigger. With us all working together towards the same goals, we can have a much bigger impact. It's really exciting.

We've carved the B Corp logo into a watermelon, because we can.

Now that we’re a proper, certified B Corp, we'll continue doing business in the right way, and lead the way for others to follow, just as we’ve always done. We want to use business as a force for good, not greed. As a business, we need to make money, but we don't want to do it at the expense of others, or at the expense of this fine planet of ours.

It's a big job, but it’s a very important one, and we don’t want to mess it up. Find out how you can get stuck in and help businesses like us B the change here.