We sure aren't perfect but we're trying to do the right thing.
It might make us sound like a Miss World contestant, but here at innocent, we want to leave things a little bit better than we find them. We strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, aiming to move these impacts from negative to neutral or (better still) positive. It's part of our quest to become a truly sustainable business where we have a net positive effect on the wonderful world around us. Below you can see our strategy for doing so as well as our performance to date: