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brimming with good stuff

fruit and veg give you essential vitamins, minerals and fibre


fruit and veg contain loads of nutrients, including:


important for maintaining a healthy gut


contributes to the maintenance of normal blood pressure and normal muscle function

vitamin C

increases iron absorption, supports the normal function of the immune system, and helps reduce tiredness and fatigue


these are plant compounds and many are thought to act as antioxidants, neutralising free radicals that can damage your cells and tissues

mighty fruit & veg

an essential part of a healthy diet

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smoothies & juices

made from 100% fruit & veg

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eat, drink 5 a day

2/3 of us don't get enough fruit and veg

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living well

five ways to live well and die old

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your questions

answers to some of the questions we're often asked

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our nutritionist Helen

find out more about Helen

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Helen whitby - innocent drinks nutritionist

1. Pereira, M.&Fulgoni, V. (2010) Consumption of fruit juice and risk of obesity and metabolic syndrome: findings from the national health and nutrition examination survey. Journal of the American College of Nutrition, 29(6), pp. 625-629.

2. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2012) 100% orange juice consumption is associated with better diet quality, improved nutrition adequacy, decreased risk for obesity, and improved biomarkers of health in adults: National health and nutrition examination survey, 2003-2006. Nutrition Journal, Dec, Ahead of print.

3. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2011) 100% orange juice consumption associated with better diet quality, improved nutrient adequacy, and no increased risk for overweight/obesity in children. Nutrition Research, 31(9), pp. 673-682.

4. Gibson, S. (2012) Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of Nutrition Society, 71, ppE232.

5. Children's Food Trust (2007) Final food-based standards for school lunches – healthier drinks [internet]. Available here.

6. Public Health England, National Diet and Nutrition Survey (NDNS 2012/2013-2013/2014). Published September 2016. Available here.

7. Public Health England, The Eatwell Guide (2016). Available here