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living well

five ways to live well and die old


1. Get moving - back to back marathons, lunges on the way to the fridge, it's all exercise. Aim to do 30 minutes of exercise 5 days a week

2. Ditch the fad diets. Fad diets can be restrictive, nutritionally unbalanced and may involve cutting out whole food groups. For most people this isn’t a suitable approach.

3. Chill out, man. Stress has a big impact on our mental and physical health. Whether you go for a walk, listen to music or meditate in your underpants, it's important to find ways to relax.

4. Eat a rainbow of fruit and veg every day. Eating a variety of fruit and veg is important as they all provide different combinations of vitamin and minerals.

5. Don't tread on snails. You'll feel terrible. And the snail won't like it either.

mighty fruit & veg

an essential part of a healthy diet

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brimming with good stuff

fruit and veg give you essential vitamins, minerals and fibre

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smoothies & juices

made from 100% fruit and veg

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eat, drink 5 a day

2/3 of us don't get enough fruit and veg

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your questions

answers to some of the questions we're often asked

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our nutritionist Helen

find out more about Helen

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Helen whitby - innocent drinks nutritionist

1. Pereira, M.&Fulgoni, V. (2010) Consumption of fruit juice and risk of obesity and metabolic syndrome: findings from the national health and nutrition examination survey. Journal of the American College of Nutrition, 29(6), pp. 625-629.

2. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2012) 100% orange juice consumption is associated with better diet quality, improved nutrition adequacy, decreased risk for obesity, and improved biomarkers of health in adults: National health and nutrition examination survey, 2003-2006. Nutrition Journal, Dec, Ahead of print.

3. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2011) 100% orange juice consumption associated with better diet quality, improved nutrient adequacy, and no increased risk for overweight/obesity in children. Nutrition Research, 31(9), pp. 673-682.

4. Gibson, S. (2012) Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of Nutrition Society, 71, ppE232.

5. Children's Food Trust (2007) Final food-based standards for school lunches – healthier drinks [internet]. Available here.

6. Public Health England, National Diet and Nutrition Survey (NDNS 2012/2013-2013/2014). Published September 2016. Available here.

7. Public Health England, The Eatwell Guide (2016). Available here