questions we get asked
Fruit naturally contains sugars and because our smoothies and juices are made entirely from fruit, they contain sugars too, as well as many of the positive nutrients that come with fruit like vitamin C and in the case of smoothies, fibre. The amount of sugar in a 250ml serving of one of our smoothies is the same as you'd find in a banana and another portion of fruit, and the amount of sugar in a 150ml serving of our juice is the same as you'd find in a banana. We don't add any sugar to our fruit juices and smoothies.
Drinking smoothies and fruit juices has a similar effect on your teeth as eating whole fruit. Dental experts believe any food or drink that contains sugars or acids, including fruit, could damage your teeth if you don't look after them properly. So remember to always brush them twice a day with a fluoride toothpaste, try to keep food and drinks that contain sugars or acids to mealtimes, avoid swishing liquids round your mouth, use a straw and chew sugar-free gum after eating.
Several studies, including the UK National Diet and Nutrition Survey (NDNS), have shown that people who drink fruit juice in line with dietary recommendations are more likely to have a lower body mass index (BMI) than people who don't drink fruit juice. They also eat more portions of fruit and veg and are more likely to get their 5-a-day1234.
There's no secret to why we put on weight - consuming more calories than we need results in weight gain, no matter where those extra calories come from.
On average, a 150ml serving of our fruit juice provides 3% of your daily calories and a 250ml serving of our smoothies provides 7% (based on a total daily target of 2000 calories). And what's important is that with each calorie you consume via a fruit juice and smoothie, you also get all the positive nutrients like vitamin C, and in the case of smoothies, the fibre as well.
We're big fans of fruit as well as juices and smoothies, and we would always encourage people to eat as much whole fruit and veg as possible to help them hit their 5-a-day target. We'd love it if everyone ate five whole pieces of fruit and veg every day but, unfortunately, that's not the case, as two thirds of us are currently not eating enough fruit and veg. That's where our smoothies and juices come in - an easy (and tasty) way to help people get one of your 5-a-day.
Our juices and smoothies are made with 100% fruit, and can count as 1 of your 5-a-day.
A glass of fruit juice a day is a great part of a healthy lifestyle and balanced diet. As our juices are made entirely from fruit (and veg), one 150ml glass counts as one of your 5-a-day. Our recommended serving for smoothies is 250ml because they’re a mix of juice and a portion of crushed fruit, giving you the vitamins, minerals and fibre you’d get in whole fruit.
We gently pasteurise all our drinks to make sure that they are safe to drink. Testing has shown that the pasteurisation process has minimal impact on nutrient content and you can be sure that the nutritional information on the label is what you're getting in the bottle.
Deciding on what foods and drinks to give young children and when, we appreciate can feel like a minefield, of course there is some great government advice which can be found here, but it’s also very much a personal decision.
The best drink to give babies (under 1 yr) is water and milk. As they start to get older juices and smoothies can be introduced, but the general advice is to dilute them with water. The British Dietetic Association advice is to dilute juice drinks up to the age of 5 - visit BDA >.
It’s worth remembering that Juices and Smoothies count towards 1 of your 5 a day, and also contain a variety of other important vitamins and minerals most notably vitamin C.
Fibre is important for good health, and many of us in the UK don't get enough fibre in our diets. innocent smoothies contain fibre because they're made from whole crushed fruit. A 250ml serving of one of our smoothies will provide between 2-4g of fibre. Leeds University carried out some research to compare the fibre in fruit to that in a smoothie, and showed the fibre in our smoothie remains intact and is structurally similar to crushed fruit. To read the science, click here.
Juices are different to smoothies as they don't contain whole crushed fruit, so you don't find fibre in them.
Vitamin C is found in a wide variety of fruits and vegetables. It has many important functions, such as: it helps increase iron absorption, it supports the normal function of the immune system and it helps reduce tiredness and fatigue. Vitamin C is also classified as an antioxidant, which means it can help prevent free radicals causing damage to our cells. In other words, it helps protects our cells from oxidative stress.
Vitamin C is water-soluble, which means that our bodies can't store it. Because our bodies can't make it either, we have to get it from our diet. Our juices and smoothies all provide you with vitamin C. For example, a 150mL glass of OJ with bits gives you approximately 46% of your daily vitamin C needs. Fruit juice is an important source of vitamin C for children in the UK, particularly for those that struggle to meet their 5-a-day.
Got another question about the things we make? Or any suggestions for what we should make next?
Fling an email over to firstname.lastname@example.org. We'd love to hear from you.
mighty fruit & veg
an essential part of a healthy diet
brimming with good stuff
fruit and veg give you essential vitamins, minerals and fibre
smoothies & juices
made from 100% fruit & veg
eat, drink 5 a day
2/3 of us don't get enough fruit and veg
five ways to live well and die old
our nutritionist Helen
find out more about Helen
1. Pereira, M.&Fulgoni, V. (2010) Consumption of fruit juice and risk of obesity and metabolic syndrome: findings from the national health and nutrition examination survey. Journal of the American College of Nutrition, 29(6), pp. 625-629.
2. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2012) 100% orange juice consumption is associated with better diet quality, improved nutrition adequacy, decreased risk for obesity, and improved biomarkers of health in adults: National health and nutrition examination survey, 2003-2006. Nutrition Journal, Dec, Ahead of print.
3. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2011) 100% orange juice consumption associated with better diet quality, improved nutrient adequacy, and no increased risk for overweight/obesity in children. Nutrition Research, 31(9), pp. 673-682.
4. Gibson, S. (2012) Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of Nutrition Society, 71, ppE232.
5. Children's Food Trust (2007) Final food-based standards for school lunches – healthier drinks [internet]. Available here.
6. Public Health England, National Diet and Nutrition Survey (NDNS 2012/2013-2013/2014). Published September 2016. Available here.
7. Public Health England, The Eatwell Guide (2016). Available here