our circular economy

also known as “the innocent big wheel of using plastic again”

In our eyes, the world is facing two really big problems: climate change and plastic pollution. Luckily, there is a way to tackle them both and it starts with circular and ends with economy.

The circular economy means treating plastic with the respect it deserves. Using less of it. Not littering it. Recycling it over and over and over (and then a few more times after that).

the story so far

the past, present and future of our packaging

2002

We start thinking a bit harder about the impact our bottles have on the world, including climate change and how they’re recycled.
2003

We create and launch our first 25% recycled plastic (rPET) smoothie bottle. Big moment.
2006

We hit 50% recycled plastic (rPET) in all of our bottles, except one which we trial in PLA, a compostable plastic.
2007

We test drive our first 100% recycled bottle. Great idea in theory, but it didn’t go too well as they turned out a bit of a funny colour.
2011

We have to pull back to 35% rPET because the bottles aren’t looking their best. We take advice & support from our friends at WRAP.
2013

We work hard to improve the quality of our smoothies and manage to get some of them back up to 50% recycled plastic (rPET). Happy days.
2016

We promise to include plant plastic in all of our bottles. We make and trial our new recycled & plant plastic PET smoothie bottle. It’s looking good.
2018

We make our most sustainable smoothie bottle yet out of 50% recycled plastic and 15% plant plastic. It’s brighter & more beautiful than any bottle before it.
2022

By 2022, all of our bottles will be 100% renewable, made from recycled and plant plastic. We're already over halfway there.