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   back to brighter bottle, brighter future

our circular economy

also known as “the innocent big wheel of using plastic again”

In our eyes, the world is facing two really big problems: climate change and plastic pollution. Luckily, there is a way to tackle them both and it starts with circular and ends with economy.

The circular economy means treating plastic with the respect it deserves. Using less of it. Not littering it. Recycling it over and over and over (and then a few more times after that).

the story so far

the past, present and future of our packaging


Every question we’ve ever been asked about plastic and recycling answered here.

read our FAQs