a bit about us


little drinks, big dreams

We started innocent back in 1999 with a dream to make it easier for people to do themselves some good.

We took our smoothies along to a music festival, where we put up a big sign asking people if they thought we should give up our jobs to make drinks out of crushed fruit instead. Underneath the sign, we put a bin saying 'yes' and another one saying 'no', then asked people to vote with their empties. At the end of the weekend the 'yes' bin was full, so we resigned from our jobs the next day and got cracking.

Since then, our dreams have got bigger and bigger (while our drinks have stayed about the same size). Now we're on a mission to keep people healthy, help out the communities who need us most and make sure our planet becomes healthier too. That's why we pack our little drinks full of good stuff, give 10% of profits to charity and have pledged to be carbon neutral by 2030 – if not before. Fancy getting involved?

our story

Welcome to a whistle stop tour of our best (and worst) achievements. There's even a picture of a guy called Barry who decided to tattoo our logo on his arm. Nice one Barry.

we're a proud B Corp

That means we've clubbed together with a bunch of great companies who believe in using business as a force for good. By standing shoulder to shoulder with over 3,500 fellow B Corps, we're part of a movement to make business more responsible and sustainable. We got a nice certificate out of it too.

let's do things better

our Rochana with three pineapples and a bumbag

what it's like to work here

Everyone likes to think they’re special and one-of-a-kind, but we really believe that innocent isn’t like anywhere else. We've got grass on the floors, a veg patch on the roof and like dressing up our Bored (that's what we call our board members) in clown outfits at our Christmas parties. We’ve even won a few awards for our environment and culture along the way. Not that we ever mention them or anything.

whats it like to work here

our sustainable factory

To help us reach our goal of being carbon neutral by 2030, we've built the world's most sustainable healthy drinks factory over in Rotterdam. We've called it 'the blender' and it's fair to say that we're pretty excited about it

blender factory

not currently available at your local newsagent

drinks company spills all

We wrote a report about all the good stuff we're doing to make our big dreams a reality, as well as the stuff we could do a bit better. Then we disguised it as a newspaper called 'the good times', packed it full of snazzy bar charts and are sharing it in the hope it'll inspire others.


drinks company spills all

fancy a tour of Fruit Spire?

Sometimes we forget that it’s a bit weird to have an office with a Lego wall and a glue stick stuck to the ceiling. If you fancy seeing the wonders of Fruit Spire for yourself, email howaya@innocentdrinks.ie  and let us know when you’ll be coming.

innocent towers