little drinks, big dreams
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good.
We took our smoothies along to a music festival, where we put up a big sign asking people if they thought we should give up our jobs to make drinks out of crushed fruit instead. Underneath the sign, we put a bin saying 'yes' and another one saying 'no', then asked people to vote with their empties. At the end of the weekend the 'yes' bin was full, so we resigned from our jobs the next day and got cracking.
Since then, our dreams have got bigger and bigger (while our drinks have stayed about the same size). Now we're on a mission to keep people healthy, help out the communities who need us most and make sure our planet becomes healthier too. That's why we pack our little drinks full of good stuff, give 10% of profits to charity and have pledged to be carbon neutral by 2030 – if not before. Fancy getting involved?