© 2021 Fresh Trading Limited. All right reserved.
B Corps are a movement of businesses that believe in balancing purpose and profit. By joining them, we've committed to doing business in a responsible way. As part of the B Corp community, we can learn a few tricks from other businesses and share some of the stuff we've learnt too. We can also shout louder about the change we want to see in the world and inspire others to join us.
All B Corps have to meet the extra high standards of social and environmental performance, accountability and transparency. Every three years, we're audited against the B Impact Assessment (BIA), which looks into the tiny details of our business and helps us track if we're still heading in the right direction. When we became certified, we had a score of 92.5. By 2023, we want(ed) this score to be more than 100 across our whole global business. Good news, we reached 105.2 points at the end of 2021 - smashing that target by a year.
Being a B Corp is about much more than ticking boxes and hitting scores. We're on a mission to prove that business can be done differently. Not with the narrow mindset of profit above all else, but with a genuine commitment to all the people who work here, all the people who drink our drinks, and this planet we're so lucky to live on. That means planting B Corp at the heart of our business and getting everyone behind it. It also means being really hard on ourselves to make sure we're always doing the right thing - not just the right thing for our score.
That's the snazzy name we've given to the people at innocent who make sure we stay true to our B Corp values. They come from all over the business and do a fine job of keeping things nice and responsible.